what marketing objective does performance max for retail use?
Unveiling Performance Max: Revolutionising Retail Advertising Performance Max stands at the forefront of Google's advertising innovations, explicitly designed to empower retailers to maximise conversions across a wide spectrum of platforms. This includes Google's expansive network: Search, Display, Discover, Maps, Gmail, and YouTube, ensuring comprehensive visibility and engagement for retail brands. Diving Deeper into Performance Max At its core, Performance Max operates on a goal-oriented approach where advertisers define conversion targets that guide Google's AI-powered Smart Bidding technology. This automated system optimises ad performance dynamically, leveraging real-time data across all channels, akin to Google's Smart Shopping campaigns. Advertisers curate a variety of assets tailored to each platform—such as images and videos—allowing Google's machine learning algorithms to experiment and identify the most effective combinations. This streamlined approa