Aces Dual Brand Strategy
Hindustan Pencils Pvt Ltd Aces Dual Brand Strategy In the world of stationery, few names resonate as deeply as Apsara and Natraj. While school children, professionals, and artists alike recognize these brands, many remain unaware that both belong to the same parent company—Hindustan Pencils Pvt. Ltd. This unique brand positioning by Hindustan Pencils is not just a marketing success story ; it’s a case study of how a single company can dominate multiple segments of a market by strategically creating distinct identities for each brand. Through an astute dual-market strategy, Hindustan Pencils has successfully captured various customer segments and preferences. Let's delve deeper into how they achieved this, and why it worked. Strategic Brand Positioning Apsara and Natraj have occupied unique spaces in the Indian stationery market for decades. They were introduced at different times, with each brand catering to distinct needs and preferences, ensu...