what configuration do you need before you can launch a performance max campaign?
What Do You Need Before Launching Performance Max Campaigns? So you want to up your advertising game? Performance Max campaigns are where it’s lagging! But before you dive into launching one, getting the right setup is crucial. This blog will help you ensure you hit the ground running and maximize the campaign's potential. Here's a handy checklist to get you started. 1. Set Up Conversion Tracking The backbone of any successful Performance Max campaign is accurate conversion tracking. Configure conversion actions in Google Ads, whether it’s purchases, form submissions, or phone calls. Ensure these actions align with your campaign goals, so you can measure success effectively. 2. Optimize Your Website Performance Max campaigns thrive on data, and your website is a goldmine. Make sure your landing pages are optimized for user experience (UX), mobile-friendly, and have clear CTAs. Google Ads will send users across various platforms to your site, so ensure it’s ready to convert ...